Mother Nature Doesn’t Need A Partner, She Needs Some Friends

Mother Nature & Partners is a new agency with eight staffers, offices in New York and Atlanta and one client, which agency founder, Tarik Sedky, declined to identify.


Sedky told Adweek “it’s a great time to start an agency” because economic upheaval “creates pockets of opportunity. And you can get into client relationships that big agencies and incumbents” can’t and “where there’s real need.”

Since Sedky won’t reveal his one client, there’s no telling what page his new shop is on. But I see two needs in this niche. There’s the need for big, sometimes bad, companies to appear less big and less bad. They might want to hire an agency to help them with that.

The other opportunity is to help small- to medium-sized companies who truly are green and progressive. They treat their staff, their customers and the planet right, but they need to hire an agency to help them express themselves and grow their businesses.

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