The Commercial Web Is Awash In Ultra Light Interactivity

McDonald’s wants to interest you in its new Angus Wraps. Ergo, it created a Mad Libs-style microsite where visitors make some random decisions that lead to a custom Angus Axiom.

What might one do with such a useless piece of digital drivel? Post it to Faceook and/or Twitter, of course.

By the way, an axiom is [...]

It’s The Script, Stupid

Given that HBO walked away with 25 Primetime Emmy Awards, the most of any network for the eighth year in a row, last night, it might be a good time to pause and ask, “Why is HBO so damn good at what they do?”

Vanity Fair spoke to Michael Lombardo, president, HBO programming, to find out [...]

Does Arby’s Need A New Agency–Or A New Menu?

It was total randomness, but today at lunch I was driving around and spotted a place that I could eat and do some reading, because it was practically empty: Arby’s.

And as reported recently, like here in Business First of Columbus, Arby’s is looking for a new agency.

“We are deeply involved in analysis and consumer research [...]