Price Is An Important Sales Driver, But Brand Rides Shotgun

In 70% of package-goods categories last year, at least 30% of merchandise was sold with some kind of promotional support, according to Ad Age.

However, while the percentage of packaged goods sold on price promotion increased markedly for the second consecutive year, the average volume lift per promotion fell.

The declining effectiveness of price promotion already [...]

Lippert Squeezed Out Of The Criticism Game, Finds Her Way To The Real Game

After two decades as an ad critic at Adweek, Barbara Lippert, 55, joins Goodby Silverstein & Partners as its curator of popular culture.

“We’d always thought it would be interesting to have someone on staff whose job it would be to stay in touch with popular culture,” Mr. Goodby said, because of the interplay between [...]

No One’s Asking For Contextual Ads, But People Do Ask, And Pay For, The Help They Need

Writer, traveler and entrepreneur, Chris Guillebeau, doesn’t like AdSense, the Google product that lets publishers place ads on their site in return for a trickle of change.

Here’s a passage from his free PDF download, “279 Nights to Overnight Success”:

Guillebeau doesn’t run ads on his site, instead he sells Unconventional Guides in eBook form. One [...]