Another One Of The Ads Your Ad Should Feel Like

This new Old Spice spot feels a little, well, sequel-y (is that even a word?), but it’s still inventive–and sells the hell out of the product.

Glad these ads are getting the recognition they deserve. They’re a testament to the power of a great–and fun–idea.

Gamification, Second Cousin To Californication

Last week we took up game theory in this space. Today, with the help of Reuben Steiger, CEO of social media agency Millions of Us, we’re looking at game mechanics, and the impact these mechanics can have on marketing.

Writing in Ad Age, Steiger says:

Today, the research on buying behavior is beginning to be reframed [...]

When A Consumer Packaged Good Becomes A Lifestyle Brand, It’s Here To Stay

Looks like Wheat Thins is a Kraft brand that just wants to have fun. Which makes sense–the ubiquitous crackers are a party snack, after all.

Here’s another in a growing series of on-camera pranks from Chicago agency, and Friend of AdPulp (FoAP), The Escape Pod.

The brand was also at Bonnaroo recently, and it looks like the [...]