Auto-Tweeting Fuels Bottled Water Promo

Wunderman Brazil created a line of “Tweeting Fridges” for their bottled water client, Bonafont, in order to remind Brazilians to drink more water.

The specially-equipped fridges were then distributed to celebrities in Brazil, along with two liters of water a day. Each time the celeb opens the fridge for a drink, it sends out a Tweet [...]

WebVisions Keynote: Douglas Rushkoff

PORTLAND—Whatever Brad Smith of WebVisions had to do to bring Douglas Rushkoff to Portland to speak, it was worth it. Few speakers bring this kind of passion and clarity to their talks. Even fewer are willing to grapple with real societal issues and call bullshit when and where it is needed.

Rushkoff doesn’t have a [...]

If This Was The Mormon Church We’d Take 10% Of Your Earnings

We have 49 days left in our crowdfunding campaign on IndieGoGo. Which means I’m going to continue to bring it up and ask for help. To do otherwise, to fall back into a “this isn’t really working” posture, is not acceptable to me. I don’t want to get all up in your face, but the [...]