Tell Proust Your Story For Posterity

Named for Marcel Proust and his famous questionnaire, Proust.com is a new online site that allows family and friends to capture life stories, thoughts and aspirations with compelling and engaging questions. The company cast a wide net for its launch execution, meeting with ad agencies and other companies to find the right match, among them [...]

Is The Craft Of Copywriting Irrelevant To Social Media Marketing?

Oreo’s Facebook page is insanely popular. According to Ad Age, one of the reasons for the Kraft brand’s success on Facebook has to do with the conversational nature of the Wall posts.

As it turns out, many people in social networks don’t want to talk about your product, they just want to talk. There’s increasing [...]

Direct Response Stimulates Trojan Sales

Who says the classic TV commercial is dead?

Go ahead, try to avoid this trainwreck.