Tillamook Helps Customers Make Some Good Looking Sandwiches

You may recall how a decade-old toasted cheese sandwich said to bear an image of the Virgin Mary sold on eBay auction for $28,000.

Now, thanks to Tillamook, the Oregon-based dairy brand, you too can have your face emblazoned in a grilled cheese.

This is made possible by Hello Design’s Facebook app for Tillamook, which lets [...]

Willie Nelson Covers Coldplay For Chipotle

Chipotle is committed to sustainable farming. Willie Nelson is committed to sustainable farming. So it makes sense to feature Nelson covering Coldplay in this new stop-motion animated short film called “Back to the Start” that depicts a farmer’s journey to sustainable farming.

The two-minute film will appear on nearly 5,700 movie theater screens in advance of [...]

Subway’s Food Isn’t Greasy, But It Does Contain Fat

As I mentioned earlier today, an agency’s job is to find a client’s brand truth and then reveal it. Here’s a case where the agency–MMB in Boston–found their competitors’ truth and revealed it instead.

While this approach does lay bare the truths about Subway’s competitors, it also hides the truth about Subway’s own menu choices, [...]