SoBe Turns To Hidden Camera Hijinks

PepsiCo’s SoBe brand is working with CollegeHumor to produce a steady stream of brand-relevant videos for distribution across multiple media platforms, including TV and the Web.

The partnership launched “Mr. Vicarious,” today. Featuring comedians Paul Scheer and Nick Kroll, the new series coincides with SoBe’s redesign or “re-skin” of the SoBe Elixir and Tea bottles.

Angelique Krembs, SoBe Marketing Director says, “Whether they are producing TV ads, video series or live stunts, it’s clear that CollegeHumor understands our audience and knows how to connect with them in meaningful ways.”

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