As agencies struggle to redefine themselves in this newer and leaner economy, new organizational constructs built on collaboration and trust are beginning to emerge. Fast Company points to one such configuration taking shape in Norway. While many ad shops have bolted on digital capabilities and called themselves “integrated,” TRY/APT has made the deliberate choice to… Continue reading Grab A Partner, Solve A Problem
Advertising Blimps are Effective Promotional Tools
Advertising Blimps Advertising Blimps are effective promotional tools. Blimps are not just giant balloons, they are in fact a floating airship. The term “blimp” specifically refers only to a free flying aircraft and not anchored down or moored balloons. Initially blimps were designed for the military as a patrol unit it was only in later… Continue reading Advertising Blimps are Effective Promotional Tools
Advertising Is A Drill, Not A Hole
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” -Theodore Levitt Puzzling over what people at ad agencies actually do with their days (and nights), Faris Yakob advises that “it’s important to remember that advertising is a drill, not a hole.” What he means is ad agencies may consistently output ads,… Continue reading Advertising Is A Drill, Not A Hole