Running The Numbers On Type-Invertising

Young-Bean Song, founder of AnalyticsDNA, a Seattle-based strategy and analytics research consultancy, believes “online marketers are not looking for incremental improvement. Instead they are looking for quantum leaps in awareness, message association, favorability and intent.” Song contends online marketers can find what they’re seeking in something called “type-in” advertising, which is a branded version of… Continue reading Running The Numbers On Type-Invertising

Rackets So Good They Ought To Be Illegal

Seattle’s Wexley School for Girls is defending its client Wilson in a court of law public opinion. “These rackets are destroying young lives.” Hilarious. You just finished reading Rackets So Good They Ought To Be Illegal! Consider leaving a comment!

If You Love Corporations, Stop Mitt The Ripper

“If corporations are people, then Mitt Romney is Mitt the Ripper.” So says Colbert Super PAC, a political arm of Comedy Central’s Stephen Colbert, a.k.a. the joke that’s isn’t a joke. The Colbert Report Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive I love the language in this spot. “If you believe… Continue reading If You Love Corporations, Stop Mitt The Ripper