Toronto agency, Zig, is now CPB Canada. “CPB has always been about change, forward motion and talent, and this move embraces all of those values,” said Chuck Porter, chairman of CPB and chief strategist of MDC. This “forward motion” is also neatly timed to draw attention away from the departure of Alex Bogusky, which was… Continue reading First Sweden, Now Canada: CPB Likes Blondes
Cleveland’s Sports News Becomes Front Page Ad
[via Columbia Journalism Review]
Are Mobile Ads Just Plain Annoying?
It’s a small study, so take it for what it’s worth, but eMarketer.com cites a study of female college students that suggests mobile ads are a turn-off: A Ball State University study of a primarily female group of college students found that a majority of them had seen ads on their phones, including 51.2% of… Continue reading Are Mobile Ads Just Plain Annoying?