Radio advertising. Just the mention of it makes many copywriters cringe and puts everyone else in advertising to sleep. It’s been bludgeoned by not only iPods, satellite radio and Pandora, but also DJ live reads and radio stations that produce them in-house as a freebie when advertisers buy time. The majority of it sucks: it’s… Continue reading Luke Sullivan Deserves Praise For Praising Radio
In The Best Sense of the Word, Wine Is Dramatic
Here’s some new print work from Hook in Charleston, SC. The retro movie posters are promoting new red and white wine brands from Total Beverage Solution.
Paywalls Are Digital Stop Signs
The Times of London has lost 1.2 million UK readers across its daily and Sunday websites and almost halved the amount of time people spend on its sites in the past three months, according data released by ComScore. This is why: Currently the Financial Times and The Wall Street Journal are the only other major… Continue reading Paywalls Are Digital Stop Signs