Colle+McVoy created “ovens” equipped with real heat, where common bus shelter’s once stood, to showcase hot new menu items at Caribou Coffee.
John St. Gives Us A Birthday Worth Studying
This is spot-on. Courtesy of Toronto-based agency John St. I shudder to think how many people are sitting in agencies right now doing serious case study videos exactly like this for awards shows and capabilities presentations. Even if the work shown is great, they can’t easily top this.
More On Digital Disruption–You Can’t Learn This Stuff Fast Enough
According to The Wall Street Journal, ad and marketing agencies are under enormous pressure to reinvent themselves as the velocity of change has marketers questioning whether the ad business is equipped to deal with the new landscape. “We can no longer just acquire firms; it’s just not good enough,” says Bob Jeffrey, JWT’s chief executive.… Continue reading More On Digital Disruption–You Can’t Learn This Stuff Fast Enough