BusinessWeek is featuring a first person account of “Hard Decisions” made by WPP’s founder and chief executive, Martin Sorrell. Naturally, Sorrell talks about how hard it is to let people go from his organization, regardless of the increased frequency of such occurrences (and what critics say is a cold, calculated cost-savings measure favored by Sorrell).… Continue reading Obvious Declaration of the Day: WPP Is A Massive Fleet
Morris and Glass Are IBMers
If you like documentary films from the genre’s top craftsmen, this “industrial film” commissioned by IBM to celebrate the company’s centennial, could be right up your alley. The 30-minute film is directed by Errol Morris. Music by Philip Glass.
Why Just Check In, When You Can Check In And Win?
My friends at BFG Communications in Hilton Head Island (where I once worked) recently won the Buffalo Wild Wings’ social media marketing account. It didn’t take them long to strike. According to today’s New York Times, Buffalo Wild Wings is embarking on a geolocation campaign, called “Home Court Advantage,” in hopes of engaging customers at… Continue reading Why Just Check In, When You Can Check In And Win?