The Wall Street Journal’s Digits blog reports that Ongo, a news-aggregation service backed by the New York Times Co., Washington Post Co. and Gannett Co. went live on Tuesday morning. But will consumers pay to have otherwise free news neatly packaged in a single place? Ongo charges $6.99 per month for access to the New… Continue reading One Smart Read, With An Emphasis On One
Want To Make Progress With A Client? Know When To Chill.
Thomas Stringham of Hot Tamali in Vancouver, BC has some great advice for creative companies: Don’t overdue it when looking for new business. Here’s a clip from his Ad Age piece: Creative agencies thrive on being intense. We are daring and outspoken by design. We are people who wear our hearts on our sleeves and… Continue reading Want To Make Progress With A Client? Know When To Chill.
Arm Yourself With The Right Sticks
Zildjian’s new ad camaign from Boston agency Allen & Gerritsen speaks to the brand’s relationship with modern drummers. “Genuine You” print ads – featuring August Burns Red drummer Matt Greiner – include handwritten-like messages reminding consumers to be themselves and be heard. The camapign is running in alternative music publications like Modern Drummer, Drum!, Drumhead,… Continue reading Arm Yourself With The Right Sticks