When Old Spice’s man on a horse started making videos that addressed consumers directly, a viral star was born. Now, ATT wants some. At this time, 2353 people have gone to ATT’s Facebook Page to offer a Valentine’s Day message to a loved one in hope that it will be shouted from a mountaintop by… Continue reading Extreme Personalization In Social Channels Is The New Black
Spotlight On NW Creative: We Are Timbers
Portland Timbers wisely extended their out-of-home advertising campaign–currently draped on many exterior walls of commercial buildings in urban Portland–by offering to let fans of the team get their photos taken in the same style as the ads. Participants in the team’s “We Are Timbers” fan photo shoot were provided with downloads of their photos, already… Continue reading Spotlight On NW Creative: We Are Timbers
The Rope And The Tug Of Advertising. Which Do You Prefer?
In any subjective business, particularly this one, personalities will bump up against each other. And struggle. And sometimes clash. Sound familiar? I was once playing with a friend’s dog, doing what all dogs love to do: playing tug of war with a rope. And this dog did what they all seem to do: She tugged… Continue reading The Rope And The Tug Of Advertising. Which Do You Prefer?