The Wall Street Journal is reporting that a new super group has been formed. This one’s called Possible Worldwide. Owned by WPP, Possible is made of these digital-specialist parts: New York-based Schematic, Cincinnati-based Bridge Worldwide, Singapore-based Blue Interactive and New Delhi-based Quasar. “We see the digital business becoming more complex not only from a technical… Continue reading Great Idea. Now Make It Go Global.
Advertising Blimps Reach Clients
Advertising Blimps Everyone has heard of the Goodyear Blimp, but most people are probably not aware that Goodyear now has a fleet of three blimps. Goodyear started using a blimp to promote their brand in 1925, and public fascination has grown ever since. Advertising blimps are a natural extension of that high profile type of… Continue reading Advertising Blimps Reach Clients
J. C. Penny Caught Slumming In The "Subterranean World of ‘Black Hat’ Optimization"
According to David Segal of The New York Times, J. C. Penny gamed Google’s search results and is now paying the price for its actions. At 7 p.m. Eastern time on Wednesday, J. C. Penney was still the No. 1 result for “Samsonite carry on luggage.” Two hours later, it was at No. 71. At… Continue reading J. C. Penny Caught Slumming In The "Subterranean World of ‘Black Hat’ Optimization"