Agency Spy has been working with the Egotist network of sites to profile the advertising and design scene in various American cities. Portland got a look earlier this week, and while the article naturally mentions W+K, Grady Britton, BPN and other regulars, the thing I found interesting was the big batch of shops (mostly design… Continue reading Spotlight On NW Creative: Portland’s Cup Runneth Over With Brand Studios And Design Shops
Balloons for Business
Balloons for Business No matter what sort of business you own, it’s important to find a way to attract customers. There are lots of different marketing techniques that you might want to try. You can always go the traditional method- bill boards, print ads in the news paper, television and radio commercials, and a new… Continue reading Balloons for Business
Brand Relevance Aims For Differentiation
Some days, it’s easy to think we live in a world of sameness. Where all brands and products look and sound alike. Not so, says David Aaker, the author of Brand Relevance: Making Competitors Irrelevant. Aaker takes a very systemic approach to talking about how many companies and brands have successfully differentiated themselves. One of… Continue reading Brand Relevance Aims For Differentiation