First-Stop is a new portfolio site for illustrators and photogs. Its aim is decidedly ecological, as First Stop wants to reduce the volume of printed promotional materials in circulation. According to GOOD, First Stop will feature photogs and illustrators on their site, but only when they pledge to significantly reduce the amount of paper promotional… Continue reading See The Problem, Fix The Problem
Advertising Blimps Build Your Brand
Advertising Blimps Advertising blimps are seen at all of the major sporting events. Advertising blimps allow lots of people to see the product that is being advertised. With the blimp flying through the air, people take notice and are interested in what the blimp says on it. They will stop what they are doing to… Continue reading Advertising Blimps Build Your Brand
Corn Refiners Say, "Sugar Is Sugar." What Do You Say?
One of the things I’ve learned while working in advertising is that the people who make the ads rarely, if ever, question the client’s message. It’s not viewed as our job to do so. Our job is to convey whatever message the client wants to send. This ugly truth about the business has driven more… Continue reading Corn Refiners Say, "Sugar Is Sugar." What Do You Say?