IBM is using its information technology and consulting prowess to get into the marketing services business. According to Ad Age, IBM’s “Smarter Commerce” initiative links its 2010 acquisitions Coremetrics, a web-analytics firm; Unica, an interactive-campaign-management firm; and Sterling Commerce, a retail-systems and analytics company in a rollup of web analytics, consumer behavioral data, store data… Continue reading IBM To The Rescue, Tech Giant Brings Focus On Results To Marketing Communications
“Money Chases Things,” Says Diller
Caroline McCarthy of CNET listened to IAC founder and Chairman Barry Diller speak at South by Southwest on Monday. She says Diller provided “a bit of blunt, curmudgeonly insight for a conference best-known as a hub of the young, wide-eyed, and exuberant.” Diller was asked on stage about the presence of a tech bubble. “Well,… Continue reading “Money Chases Things,” Says Diller
Turn Yourself Into A Game, Says Rose
IFC is streaming live interviews from its Crossroads House at SXSW. Frank Rose of Wired.com and author of Art of Immersion sat for one such interview. I’m not sure who the interviewer is here, but I am sure that he upstages Rose. Speaking of games, Red Write Web has an interesting piece about how game… Continue reading Turn Yourself Into A Game, Says Rose