Gaming And Geolocation Come To Luxury Retail

Neiman Marcus has paired up with mobile gaming startup SCVNGR for a geolocation-based promotion that runs from March 17 through April 10th at all 41 Neiman Marcus locations. The luxury retailer will award prizes to shoppers who complete various challenges with SCVNGR’s iPhone or Android apps. Users will be asked, for instance, to head to… Continue reading Gaming And Geolocation Come To Luxury Retail

Apple, Your Supreme Arrogance Is Showing

This new campaign for Apple’s iPhone 4 does a good job showcasing the utility inherent in the product, but I do not like the copy, the casting or the direction at all. “If you don’t have an iPhone, well, you don’t have an iPhone.” That’s hardly a friendly invite into the cult of Mac.