Political Movements Are Bad Enough, Do We Also Need Brand Movements?

CP+B Canada is pulling the satire card for The Bessies, an advertising industry award show scheduled next month in Toronto. Brains of Fire in Greenville, SC is one shop known to create “movements.” There are others. Sadly, I can’t hear the word “movement” without thinking of bodily acts. Hat Tip: The Denver Egotist

Out Of Home, In Mind

Last Friday, Minneapolis agency, Gabriel deGrood Bendt, won a Gold OBIE Award in the Video Content Media category for its “Get to the Bottom of It” digital campaign for St. Paul-based Summit Brewing Company. “The campaign invites Summit beer drinkers to finish their pints and get to the bottom of life’s quirks and quandaries,” said… Continue reading Out Of Home, In Mind

Out Of Home, In Mind

Last Friday, Minneapolis agency, Gabriel deGrood Bendt, won a Gold OBIE Award in the Video Content Media category for its “Get to the Bottom of It” digital campaign for St. Paul-based Summit Brewing Company. “The campaign invites Summit beer drinkers to finish their pints and get to the bottom of life’s quirks and quandaries,” said… Continue reading Out Of Home, In Mind