I started “Hungry for Gumbo,” a paid letter.ly newsletter last month, mostly as an experiment. Now that I’ve produced a handful of newsletters for a small group of family and friends, I’m starting to enjoy the format and the weekly, versus hourly, pace. I only charge $1.00 month. I might raise the price at some… Continue reading Delivering Value For A Value: Pricing A Paid-Subscription Newsletter
“You’re Meeting With A Sea Creature Now” Is A Great Line (Even Though It Overpromises)
Are you planning a beach getaway? Hilton Head Island wants you to Escape the Usual. “Cross the Bridge. Escape the Usual.” is a spot on tagline for this island of planned and gated communities. I used to live and work on the mainland side of the bridge to Hilton Head. The fact that there is… Continue reading “You’re Meeting With A Sea Creature Now” Is A Great Line (Even Though It Overpromises)
From Man On A Horse, To Man With Croc-Bitten Legs
Tim Nudd from Adweek/Adfreak likes the new Old Spice spot from Wieden+Kennedy. “The writing is wonderful, and the visuals are hilarious,” observes Nudd. Shot on location in Auckland, NZ, Biscuit’s Tim Godsall directed and The Mill LA produced VFX. Although puppeteered snakes and an animatronic croc were considered, their performances fell short, so ‘Jungle’s’ reptilian… Continue reading From Man On A Horse, To Man With Croc-Bitten Legs