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Inside is a social film experience from Intel, Toshiba and San Francisco agency Pereira & O’Dell. What the hell is a social film experience? According to the project website, it’s a completely new genre of Hollywood-class entertainment where the audience can play as much of a role as the A-list talent and actors. How? With… Continue reading Speak Into The Social Megaphone, Make A Movie

Custom Balloons are Attractions! Advertising in today’s market is like a maze in which ads get lost and consumers hardly ever see them as they are continuously bombarded with all kinds of ads. Thus, to attract people today, something much more brilliant is required, something like custom balloons. Custom Balloons Can Be Attractions! Advertising has… Continue reading Custom Balloons Are Attractions

Sportswriter, Michael Kruse, writing in Grantland, argues that the Oregon Ducks are “college sports’ undisputed champions of the 21st century’s attention economy.” The football Ducks of Oregon are something new. They didn’t get people to watch because they got good. They got good because they got people to watch. “If attention is now at the… Continue reading When Oregon Ducks Quack, The Football World Listens