Scion Invests In Lifestyle Content, And Lets Zeus Do His Thing

Every company is a media company. According to The New York Times, Toyota’s Scion brand is taking the EC=MC equation seriously. Scion is acting very much like a record label, sponsoring a full campaign of record releases, videos and tour support for about 20 acts. Incidentally, it’s the exact thing I asked RJR’s Camel brand… Continue reading Scion Invests In Lifestyle Content, And Lets Zeus Do His Thing