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Writing in The Huffington Post, Sal Candela, Director of Mobile for PHD Media, asks why the mobile ad space is so underutilized: Mobile is different. Mobile can ask a consumer to do something — touch it, tap it, say something, watch something. But most importantly it can react based upon that person’s response. For example,… Continue reading Mobile Advertising Needs To Get Moving

Helium Balloons Benefits of advertising using helium balloons. The key factor the growth of every business today is advertising using helium balloons. In advertising of various products and services are being done in more number of ways. Most of the business organizations try to very innovative as the day keeps on progressing with creative ideas… Continue reading Benefits of Advertising Using Helium Balloons

Steve McKee, president of McKee Wallwork Cleveland in the ABQ, contributes to BusinessWeek, which must increase his footprint substantially. Especially, when he offers solid advice like “Ten Common Marketing Mistakes” that the magazine’s readers can internalize, bookmark or print out and discuss. One mistake McKee identifies is Letting market research trump everything: Too many marketers… Continue reading Mr. McKee Goes To Manhattan And Beyond