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Direct marketers, take a bow. According to BusinessWeek, when digital ads lead to a phone call, conversions soar. Call advertising has been available for several years but has gotten a boost as smartphone sales take off. Less than a year ago, Google reported it was connecting millions of phone calls via click-to-call each month (where… Continue reading Ring Me When You’re Seriously Interested

Advertising Blimps Advertising blimps are being heralded as the first choice for advertising campaigns. Advertising blimps are now the order of the day for big and small advertisers all across the planet. Advertising Blimp with logo from $725.00 Because they are very effective The reason why more and more businesses are making use of such… Continue reading Advertising Blimps Are A Great Choice for Your Ad Campaign

I know I shouldn’t laugh, but the following news from MediaPost is oddly amusing. The Center for Digital Democracy, Consumer Action, Consumer Watchdog, and The Praxis Project are complaining to the Federal Trade Commission that Doritos is harming teens by creating immersive game sites like Hotel626.com and Asylum626, without making clear the sites’ purpose is… Continue reading Cue Laugh Track