How Would You Lure A Person To The U.S. For A Vacation?

New flash: the U.S. as a hip, multicultural place where the “land of awesome possibilities welcomes everyone.” Congress created Brand USA in 2010 to work with the travel industry on the first worldwide marketing campaign to promote the United States. DiscoverAmerica.com is one result. According to Ad Age, Brand USA hired JWT to help promote… Continue reading How Would You Lure A Person To The U.S. For A Vacation?

Strangers In A Strange Adland

David Griner of Adweek’s blog Adfreak put an interesting list together of 40 agencies with strange names. Of course, I’m thrilled to see Bonehook, the company I started two years ago, on the list at #38 and humbled to be included along with some truly great shops like Taxi, Big Spaceship, Naked, Droga5, Creature, Wexley… Continue reading Strangers In A Strange Adland