According to Ad Age, Ford is investing in lifestyle content to help drive interest in its $39,995-plus electric Focus hatchback, which is about to roll out in 19 selected markets nationwide. Citing research indicating that nearly half of potential American car buyers don’t know the difference among a hybrid, a plug-in car or a battery-operated… Continue reading Expensive Electric Vehicle To Get The Content Treatment
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Have Narrative, Will Travel
Content professionals from the film industry are now being integrated into the core of the creative department at big time shops like BBDO, which signals the rapid maturing of this old-but-new-again marketing form. Andrew McMains of Adweek reports that David Lubars hired Teddy Lynn as the first EVP Director of Content at BBDO, New York.… Continue reading Have Narrative, Will Travel
So, Do You Hate Or Unhate The New Benetton Campaign?
I gotta admit, I don’t think about Benetton too much. It was kind of a big deal in my local mall in the mid 80′s. But that’s about it. So there’s nothing like an ad campaign featuring world leaders kissing to get a little buzz. And promote the brand’s Unhate Foundation, for whatever that’s worth.… Continue reading So, Do You Hate Or Unhate The New Benetton Campaign?