The Partnership for a Drug-Free America is changing its name to The Partnership at Drugfree.org. I, for one, am thankful that the name change wasn’t to some lame acronym. In support of this change, the organization is launching a new campaign from Euro RSCG New York to introduce its new branding and make the nonprofit… Continue reading When You’re Drug Free, You Change The Company Name To Match The Domain Name
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Every Company Is A Media Company, Hasbro More Than Others
On Sunday, Discovery Kids will become The Hub, a TV network for kids run by Discovery and toy maker Hasbro Inc. According to The Wall Street Journal, Hasbro and Discovery will be closely monitored by consumer advocacy groups that see the manufacturer’s foray into TV as a further blurring of the lines between children’s entertainment… Continue reading Every Company Is A Media Company, Hasbro More Than Others
Lean Forward With MSNBC
According to The New York Times, this multimillion-dollar ad campaign is a long time coming for the 14-year-old MSNBC. “When you’re clear about who you are, you actually make money,” said Sharon Otterman, the chief marketing officer for MSNBC, who started work there one year ago.