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Steve Rubel, EVP of Global Strategy and Insights for Edelman, spoke at Mashable Connect in Orlando last week. One of the things he said is we are now entering a new era in Internet time. Rubel calls this new stage, the Validation era. Prior to the Validation era, the Internet experienced two other distinct eras,… Continue reading Brand Strategies For “The Validation Era”

Business Advertising Businesses are in constant search of new ideas and techniques. A novel marketing technology for promoting the sales of products by using balloons has proven to be a great traffic building tool. Today balloons are not just a kid’s play as it is used for different purposes such as advertising and events. The… Continue reading Business Advertising

Dave Wilkie is a copywriter, and like all many copywriters he has a novel in his drawer, and another one on the way. Wilkie is also a retired ad blogger, having shelved Where’s My Jetpack last February. Wilkie’s novel, Random Scratch, is set in and around one of America’s most prominent and media-savvy megachurches, the… Continue reading The AdPulp Interview: David Wilkie