The Advertising Coalition, comprised of leading trade associations, media and marketing companies, commissioned a comprehensive study to assess advertising’s economic impact across 52 industries and state and national governments. The study found that US businesses spend $279 billion in advertising annually and that each dollar spent on advertising generates nearly $20 of economic output. When… Continue reading New York City and L.A. Remain Epicenters In The Ad Biz
Holy Cow Huge Balloons
Holy Cow Huge Balloons! While out shopping the other day, I came upon a shop that makes balloons for all kinds of occaisions and parties as well as huge balloons and blimps for advertising or just for the fun of it should you want a blimp or giant balloon to propose to your girlfriend, you… Continue reading Holy Cow Huge Balloons
McDonald’s Pushes Apples In The Land Of Pork Barrel Spending
I’m visting Washington DC this weekend, and being a news and political junkie, I happened to pick up free copies of Politico and The Hill, two tabloid-shaped papers that focus on insider politics, congressional races, and the like. So who’s ponying up cash for full-page color ads in these papers? Folks you’d expect to want… Continue reading McDonald’s Pushes Apples In The Land Of Pork Barrel Spending